For my first post, I’ve decided to honour my Canadian roots and feature one of Molson Canadian’s more recent marketing campaigns:
The campaign’s creative director, Aaron Starkman, told Marketing Mag that the concept for it came from the idea that national pride is often triggered when consumers venture away from their homes. Although I am not really a fan of Molson Canadian as a product, I absolutely love this campaign. Why? Because it does exactly what it sought out to do. As a Canadian currently living abroad in the UK, seeing this ad makes me feel proud, as well as nostalgic.
What do you think of it? Let me know in the comments section below.